Saturday, December 01, 2007

New Nova Scotia Ad Campaign hits home

If you're not from here, you may not realize it, but a lot of Nova Scotians (and Maritimers in general) are going out west to big-paying jobs working the oil sands, etc. However, that has left us with a lot of job positions being unfilled here (I've not seen that a whole lot, but I hear it on the news all the time). So the government has launched a new billboard campaign in large cities west of here to remind people of all the good things that "home" has to offer. They have arrows pointing East, with the nearest TransCanada highway marker, and words like "ocean" and "family" - but the one that's talked about the most is the one saying "donairs".

As I mentioned before, Nova Scotia is the home of the donair, and boy do we Bluenosers miss it when we leave! So this new ad campaign is really popular!

Something we hear all the time here (regarding Toronto and gyros), and is reiterated in the article, is the following:

"Lynn Poirier says: 'Try to explain to the people in T.O. the goodness of a donair from Nova Scotia. A donair is not a gyro. You can only get a real donair in Nova Scotia. The sign helps, I can now say, ‘See, I told you,’ and they get it. I really only come home for the donairs. Well, not really, but it is a bonus.'"

So, hugs to all you fellow Nova Scotians who are missing home right now!

Read the whole article here.

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